The Context

Moore is a large professional services organization operating across multiple business units. When I joined in April 2025, it did not have a centralized enterprise learning ecosystem. Knowledge transfer was fragmented. Onboarding was inconsistent. There was no shared infrastructure for how employees learned, developed, or accessed training across the organization.

There was a vision for one. But no platform, no governance, no operational infrastructure, and no clear path from idea to execution. My first day, I was pulled directly into LMS evaluation. That set the pace for everything that followed.

What I Built

Platform Selection & Implementation

I evaluated five LMS platforms against a custom requirements matrix, scoring each on functionality, scalability, integration capability, and organizational fit. Based on that evaluation, I recommended Absorb LMS, which became the platform of record.

Operational Infrastructure Design

The LMS was only part of the work. The ecosystem needed a complete operational foundation. I built the systems that allowed Moore to Learn to function at scale:

• Content intake and governance workflows
• Contributor standards and credit tracking, including 79 contributing subject matter experts and growing
• 40-credit enterprise learning model introduced to create a clearer annual participation standard
• Jira-based content roadmap and intake system
• Training request workflows
• Content publishing standards

Passport to Moore: Onboarding Infrastructure

Partnering with HR and Communications, I helped operationalize Moore’s executive vision for a structured onboarding program, turning it from concept into a functioning system.

Analytics & Reporting Infrastructure

I built and maintain executive-facing dashboards in Absorb Analyze, giving leadership real-time visibility into platform adoption, engagement trends, course completion rates, content performance, and operational health metrics.

AI Workflow Integration

• Built an Absorb LMS agent in Microsoft Copilot, trained exclusively on Absorb documentation
• Developed AI-assisted course outline and design processes for faster, more consistent content development
• Built quiz generation and reporting workflows to reduce manual effort before SME review

Where Things Stand

79% participation from a standing start is a meaningful adoption signal. A 4.36 average course rating reflects not just completions but content quality that meets expectations. The 40-credit enterprise learning model introduced a clearer standard for annual participation and gave the program a more durable operating rhythm.

The governance and workflow infrastructure made it possible for 79 contributing subject matter experts and growing to participate across the organization, which is what makes it scalable.

The Context

Proofpoint’s Cybersecurity Academy served enterprise customers, channel partners, and internal teams across cybersecurity certifications, instructor-led training, and self-paced learning.

What I Did

Day-to-Day Operations at Scale

First point of contact for daily stakeholder inquiries across training, enrollment, certification support, and platform access. Over 14 months: 810+ Salesforce cases resolved.

LMS Migration: Skilljar → Adobe Learning Manager

Contributed to platform testing, configuration, and learner communications for a migration affecting 90,000+ users globally.

AI Chatbot Knowledge Architecture

Developed the knowledge base that powered an internal AI chatbot: conversation flows, FAQ scripts, and support use cases that formed the chatbot’s operational core.

Process Documentation & Knowledge Systems

Built cross-functional process guides covering workflows across support, training delivery, and customer success.

Platform Rebrand: Level Up → Cybersecurity Academy

Co-led communication strategy reaching customers, partners, and internal teams. Wrote segmented email campaigns and authored the FAQ sheet distributed across internal channels.

The Context

The Client Partnerships team operated in a fast-moving environment with hundreds of tools, portals, reports, and links spread across individual bookmarks, Slack messages, and whoever happened to know where something lived. The work did not need another static spreadsheet. It needed resource infrastructure.

What I Built

I built a centralized resource library in Google Sheets: 350+ curated links, role-based filters, automated sorting through App Scripts, audit tracking with review dates, and maintenance workflows for outdated links.

The system reduced information friction for client teams and improved speed-to-execution by making resources easier to find, easier to maintain, and easier to use during onboarding and proposal preparation.

Business Result

The Link Library became an onboarding asset for new team members and remained in active use more than a year after I built it. Its value was not only the number of resources centralized. The value was the governance layer: clear structure, ongoing maintenance, and a single place to find institutional knowledge.

The Context

Ibotta had an opportunity to better serve Hispanic and Spanish-speaking consumers, but the work required more than a general recommendation. The business case needed evidence: market demand, consumer behavior, user friction, and practical visibility channels.

Research & Cross-Functional Collaboration

I collaborated with D2C Español, Market Research, Consumer Insights, and UX to explore user demand and feasibility for multi-language app support. I used Octoparse to scrape comments from YouTube and TikTok, exported the data into Excel, and used translation formulas to analyze Spanish-language feedback at scale.

As part of the pitch, I also recommended evaluating emerging AI translation tools to streamline the process of implementing multi-language app support, with subject matter experts reviewing translated content for accuracy, tone, and cultural fit before release.

I also developed a case study around a bilingual TikTok creator whose tutorials helped Spanish-only speakers navigate Ibotta while the app was still English-only. One creator video generated 3,000 organic referrals, demonstrating demand that was already finding its own workaround.

Outcomes

The research supported recommendations for Spanish-language app support, influencer opportunities, and targeted visibility channels. I also researched high-impact podcast advertising opportunities and recommended Yo Quiero Dinero, which was selected for a paid feature to increase Ibotta’s visibility with Spanish-speaking users. The initiative contributed to Ibotta’s broader Spanish-speaking market focus and informed two Spanish-language marketing initiatives, including Seguro que lloverá and Muestra gratis.