Embedded Files
Performance Data Reporting & Visualization
Performance Data Reporting & Visualization
Experience in generating custom reports and visualizing data to address specific questions
Market Research Project
Market Research Project
Implementing Spanish into the Ibotta App
Implementing Spanish into the Ibotta App
Summer Intern Project (2023)
A project designed to expand Ibotta's reach and better service Hispanic consumers through multi-language app support.
Project Overview:
Conducted Market Research on why introducing Spanish language support into Ibotta's app aligned with Ibotta’s growth strategy and would lead to improved user satisfaction within the Hispanic & Spanish-speaking market.
Collaborated with teams such as: D2C Español, Market Research, Consumer Insights, UX to explore user demand and feasibility of multi-language app support.
Delivered a presentation deck outlining research, actionable insights, and recommendations (omitted confidential data).
View the presentation deck here!
Implementing Spanish into the Ibotta App - Sara Aziz.pdf
I drew from my academic research at the Honors College at UTA and worked closely with key teams at Ibotta to form a comprehensive plan for implementing Spanish within the app. This included analyzing market demand and presenting a case for how multi-language support could benefit both the company and its users.
Market Research Team: Analyzed the demand for multi-language support among both existing and potential users.
Consumer Insights: Identified and shared key insights into Hispanic users' behavior, needs, and app usage patterns.
Research and Cross-Functional Collaboration
Throughout this project, I collaborated with various teams to support the implementation of multi-language (specifically Spanish) support within the Ibotta app:
D2C Español Team: Played a vital role in researching language implementation, competitor strategies, marketing opportunities, and collecting user feedback to identify demand.
To collect user feedback, I used tools like Octoparse to efficiently web scrape mass comments from YouTube and TikTok videos, then exported the data to Excel. I utilized Excel formulas to translate the Spanish comments into English, streamlining the process and ensuring accuracy.
Market Research Team: Analyzed the demand for multi-language support among both existing and potential users.
Consumer Insights: Identified and shared key insights into Hispanic users' behavior, needs, and app usage patterns.
By leveraging the expertise across these teams, we were able to develop a comprehensive strategy that aligned Ibotta’s business objectives with the evolving needs of its user base.
To initially boost Ibotta's visibility among Spanish-speaking users, I conducted research to identify the most effective advertising platforms:
Podcast Advertising: I researched and recommended high-impact podcasts, such as "Yo Quiero Dinero," which was selected for a paid feature, significantly increasing Ibotta’s exposure to the Spanish-speaking market.
This initiative eventually contributed to the creation of two Spanish-speaking commercials, further solidifying Ibotta's commitment to reaching and engaging the Spanish-speaking audience.
Project-Related Case Study
I developed a case study focusing on Hispanic and Spanish-speaking influencers on platforms like YouTube and TikTok to uncover new engagement opportunities. One notable example involved a bilingual TikTok creator who tailored content specifically for Spanish-speaking audiences, despite the app initially being available only in English. Recognizing the value of Ibotta, she created tutorials to help Spanish-only speakers navigate the app and utilize its features, overcoming the language barrier.
The creator’s video, “How you can save with Ibotta,” resulted in 3,000 organic referrals from Spanish-speaking users, demonstrating the untapped potential for influencer partnerships in this market.
Results & Impact:
Increased visibility for Ibotta through strategic podcast advertising.
Provided actionable insights supporting the foundation for Ibotta’s multi-language support implementation.
Played a key role in Ibotta's strategic decision to focus more on the Hispanic and Spanish-speaking market.
As a direct result of these efforts, Ibotta launched two significant Spanish-language marketing initiatives, including a commercial that aired on January 1, 2024 ('Seguro que lloverá'), and a second on April 18, 2024 ('Muestra gratis').
These campaigns demonstrated Ibotta's commitment to engaging with Spanish-speaking users and expanding its reach in this growing market.
Project Reflection:
This project taught me the value of cross-functional collaboration and how targeted research can drive real business outcomes. By presenting a compelling case for Spanish language support, I was able to make meaningful contributions to Ibotta’s user experience and future growth strategies.
Ibotta's "Link Library🔗"
Ibotta's "Link Library🔗"
Highlights
Highlights
350+ resources
Automated sorting and organization
Complex Excel formulas
Filter by role, resource type, or team!
New resources are automatically sorted to the relevant sheets
Integrated auditing reminders (see when a resource was last updated!)
Watch the demo to see how it works!
Watch the demo to see how it works!
Link Library Demonstration.mp4Performance Recap Deck
Performance Recap Deck
Data Reporting & Visualization- Affiliate Partnerships Performance Recap Decks
Ibotta x HSN_7.27.23_v1.pptx.pdfQVC x Ibotta_7.27.23_v1 .pptx.pdfGNC Q2 2023.pptx.pdfExpedia Group - June Recap (3).pptx.pdfGoogle Sites
Report abuse