The Ask
I took on the challenge of creating a marketing plan for one of my favorite companies, Goodreads, as part of a business communications project. My goal? To make Goodreads even better!

The Approach

I crafted a fun and engaging plan focused on boosting brand presence and increasing user engagement. My strategy involved:

• Improving the user interface

• Boosting customer outreach with targeted marketing strategies

• Creating mockups for Goodreads-branded products like hoodies, cups, and more, to explore merchandising opportunities and increase brand visibility.

With a mix of market research and a deep dive into user behavior, I put together actionable ideas to help Goodreads grow and keep readers coming back for more!